A Historic Milestone: S-Beauty’s International Signing Ceremony in Hanoi

On April 20, 2025, S-Beauty marked a golden milestone in its history with an unprecedented International Cooperation Signing Ceremony and the global launch of the revolutionary #PUDERMA luxury product line. Held in Hanoi, this event brought together distinguished representatives from five countries—Philippines, Dubai, Thailand, Singapore, and Vietnam—cementing S-Beauty’s vision of global expansion and innovation in health and beauty.

A Moment of Pride and Emotion
The ceremony was a vibrant celebration of collaboration, innovation, and shared aspirations. S-Beauty Puderma became the first Vietnamese company to orchestrate a tripartite international partnership of this scale, signing contracts with global leaders to expand into new markets. The event was filled with tears, laughter, and overwhelming joy, leaving an indelible mark on everyone present.

“Each product is the culmination of months of dedicated research, creativity, and meticulous care by our team of scientists at #PUDERMA KOREA. This is a meaningful gift to Thien Ly after 10 years of partnership.” – Trần Thiên Lý

Global Leaders Unite
The event welcomed an illustrious lineup of international dignitaries, including:

- Mr. Mohamed Basullah Jamaludeen – CEO of Empower Group, India
Chairman of VBS Commercial Group – Abu Dhabi, UAE
- Dr. Charlie Hongyongco Mendez – President of PAAMMI Anti-Aging Association, Philippines
- Dr. Gisela Trajano-Sarmiento & Dr. Richard Nicomedes Sarmiento – Vice Presidents of PAAMMI, Philippines/USA
- Dr. Chang Hun Yoong – Chairman of Puderma Korea
- Mr. Soo Sin Jang – Scientist and Researcher, MP Puderma Group Korea
- Mrs. Rachawan Lertprasitchok – Mrs. World Tourism 2024, Thailand
- Ms. Rummanee Apichaichotrat – Miss Universe Tourism 2023, Thailand
- Ms. Angelica Cervantes – Brand Ambassador for Puderma, Latin America
- Ms. Kelley Day – Exclusive Distributor, Philippines
- Ms. Rica Gonzales – Actress and Brand Representative, Southeast Asia
- Ms. Yuki Sonoda – Brand Ambassador and Distributor, Japan
- Ms. Quinn Carillo – Image Representative for EXOSOME LUXURY Line

Introducing #PUDERMA: A Revolution in Beauty
The event also celebrated the global launch of #LUXURY_EXOSOME_PUDERMA, a groundbreaking product line designed to redefine anti-aging and skin rejuvenation. This innovative solution promises to:

* Reduce biological skin age by 5–10 years
* Lift and firm skin
* Eliminate wrinkles and melasma
* Restore radiant, flawless complexion
* Backed by rigorous research from Puderma Korea, this product line is a * * * testament to S-Beauty’s commitment to delivering safe, sustainable, and * * transformative beauty solutions.

Heartfelt Gratitude
S-Beauty extends its deepest gratitude to all attendees, including business tycoons, CEOs, beauty queens, A-list actors, doctors, and scientists from global anti-aging associations. Special thanks go to:

Nguyễn Đình Luyện – Chairman of EDUBOSS
Nguyễn Du Thiên – Talented singer and mentor
Nguyễn Hiền Anh – Sao Mai Điểm Hẹn singer
Mentor Lê Ngân – Vice President of IWEC
NTK Thu Hien & CEO Ngô Thị Von Ga – Designers and partners
Business Directors: Ngọc Mai, Đặng Hương, Hương Nguyễn, Hoài Trần, Phạm Oanh Thuận, Lê Thị Như Quỳnh
We also thank the 200+ distributors, agents, customers, and friends who joined us to witness this sacred and meaningful moment. A special shoutout to the support team led by Tâm and the entire S-Beauty crew for orchestrating a spectacular and successful event.

Looking Ahead
The success of this event is a testament to the trust, love, and support of our global community. It fuels S-Beauty’s mission to soar higher and farther, delivering comprehensive solutions for global health and beauty. We look forward to reuniting with you in the next chapter of Puderma S-Beauty’s journey.

#PUDERMA: Comprehensive Solutions for Global Health & Beauty
#SBeauty: A Place Worth Living
Trần Thiên Lý: The Guiding Light